Purpose-Built Sales Support That Keeps You in Control
Xtract Mining Tech offers a modern sales model purpose-built for Mining Equipment, Technology, and Services (METS) companies seeking to scale without the limitations of traditional distributor arrangements
We provide a smarter path to growth by enabling METS businesses to outsource their sales function while maintaining full control over the customer relationship
Why Partner with Xtract:
Access top-tier sales talent with deep domain expertise in mining and technology
Accelerate market penetration and revenue growth through a proven, relationship-driven sales process
Stay focused on your core strengths — product development, service delivery, and innovation
Minimise risk and overhead with a low-commitment, commission-based model that doesn’t require increasing internal headcount
Retain ownership of customer contracts while maintaining visibility into the sales pipeline and control over implementation and support
How we Help METS Companies Scale
End-to-End Sales Execution
We manage the entire sales process — from lead generation to purchase order — acting as an embedded sales function for your business
Strategic Account Management
We maintain strong customer relationships post-sale, ensuring renewals, customer retention, and identifying cross-sell and upsell opportunities
Market Development & Penetration
We accelerate your entry into new markets and geographies using a relationship-driven, consultative sales approach tailored for the mining sector
Sales Pipeline Management & Reporting
We provide full transparency into sales activities, pipeline status, and performance metrics — so you stay informed and in control.
Commercial Strategy & Deal Structuring
We support pricing strategies, deal structuring, and go-to-market planning to maximise deal value and long-term growth potential
Who We Work With
At Xtract Mining Tech we partner with mining technology and METS companies across a wide spectrum of size, maturity, and strategic objectives. Our flexible model delivers immediate commercial value, whether you're an early-stage innovator or a global enterprise.
Niche or Technical Solution Providers
For highly technical or niche solutions, we help communicate value and drive adoption.
Bridge the gap between engineering detail and customer impact
Navigate complex procurement and multi-stakeholder environments
Ensure your value proposition resonates at both operational and executive levels
Established & Mid-Sized Companies
For established companies, we provide a tactical sales service to reach new markets or strengthen performance within a specific product line.
Focus across regions, product categories, or customer segments
Accelerate growth without hiring or training additional internal staff
Navigate complex sales environments with our mining-specific experience
Improve engagement in areas where internal focus is limited
Early-Stage & Growth Companies
For startups and early-growth companies, we act as your outsourced commercial engine.
Access a high-performance sales team without the internal overhead
Quickly validate product fit and gain early customers
Free up founders and technical teams to focus on product and delivery
Start building traction, pipeline, and credibility from day one
Companies Preparing for Capital Raise or Exit
We help businesses preparing for capital events, such as a raise, M&A, or IPO — to maximise enterprise value through strong commercial performance.
Build pipeline and demonstrate momentum to investors and buyers
Accelerate customer acquisition and market expansion
Establish commercial credibility and scale-readiness
Strengthen strategic narratives with real traction data
Research Institutes & Innovation Hubs
We partner with research organisations and innovation hubs that have developed technology to solve real mining challenges — but lack the pathway, capacity, or commercial capability to bring it to market at scale.
Translate high-potential R&D into commercial opportunity
Shape product-market fit through direct customer engagement
Build go-to-market strategies with real-world feedback
Accelerate adoption in industry through trusted commercial representation
Unlock revenue and impact without building a commercial team
Our Team
Xtract Mining Tech was founded by Callum McCracken and Thomas Boylson, two mining technology leaders with a proven track record in taking innovative ideas from start-up through to global scale. With over two decades of experience in the Mining Equipment, Technology and Services (METS) sector, Callum and Thomas have built a reputation for understanding both the complexity of mining operations and the challenge of bringing new technologies to market.
Callum McCracken
Director & Co-Founder
Thomas Boylson
Director & Co-Founder
Our Experience
Callum was Co-Founder and Managing Director of Minnovare, where he led the company from inception through to international expansion. Over more than a decade, Minnovare grew from a Perth-based start-up into a global technology business operating across 150+ mining projects in 25+ countries, before being acquired by Hexagon in 2022.
Thomas served as Head of Global Sales, where he was responsible for building and leading an international sales team, managing key accounts, and driving growth across multiple regions. His efforts were instrumental in establishing Minnovare’s reputation and securing adoption with some of the world’s largest mining companies.
Together, Callum and Thomas gained first-hand insights into what it takes to successfully scale mining technologies, including:
• Navigating long and complex sales cycles • Breaking into new markets and geographies • Building lasting trust with miners and contractors • Recognising that scaling requires more than a good product — it demands strong commercial execution
Callum and Thomas bring with them an established global network of mining operators, contractors, and technology partners. They are respected in the industry for their ability to bridge the gap between innovation and operations—trusted by both miners and innovators alike. Through XMT, they now apply that collective experience to help the next generation of mining technologies achieve meaningful adoption and sustainable growth.
XMT exists to redefine mining technology sales. For innovators, that means faster adoption and global reach. For the mining industry, it means quicker access to solutions that improve productivity, efficiency, and sustainability.
Contact Us
Address
Perth WA, Australia
Operating Hours
Monday: 8am - 5pm
Tuesday: 8am - 5pm
Wednesday: 8am - 5pm
Thursday: 8am - 5pm
Friday: 8am - 5pm
Saturday: Closed
Sunday: Closed